Domus Selecta Convention 2025

The iconic Eurostars Madrid Tower hosted Domus Selecta’s Annual Convention this Wednesday, where travel trends for 2025 and 2026 were unveiled, with boutique hotels taking center stage.

The event brought together key industry figures, who highlighted the essential role of boutique hotels as the ideal alternative to conventional accommodations, aligning perfectly with the evolving preferences of travelers.

The gathering encouraged reflection on the globalization and standardization of vacation destinations—a reality that has sparked a growing desire for originality among travelers. This craving drives the pursuit of authentic and personalized experiences, an area where boutique hotels truly excel.

“Travelers seek more than standardized services; they crave authenticity, originality, and experiences that transform them.”

stated Pepa Casado, CEO of FutureA and guest speaker of honor at the event.

In her presentation, Pepa introduced the Hospitality Trend, a key report unveiled at Interihotel, which analyzes the trends set to shape traveler behavior in the coming years.

• The Pursuit of Transformative Experiences: A more mindful travel style, focused on meaningful experiences and moving away from homogeneous, standardized leisure.
• Accessibility: To attract new traveler segments, the hotel industry must offer inclusive, affordable experiences with design adapted for everyone.
• Purposeful Travel: Travelers seek to enrich their journeys through local culture, cuisine, and sustainable practices, valuing the environmental impact of their stay.

These trends further reinforce the positioning of boutique hotels as the ideal choice for those seeking a unique, tailor-made experience with deeper meaning.

Sustainability as a Key to the Future

Guests had the opportunity to learn about the benefits of implementing sustainability policies in their hotels.

“There is a clear link between sustainability and profitability. Hotels with sustainable certifications have reported operational cost reductions of up to 20%.”

noted Denniss Baltodano, Project Manager at The Good Concierge, citing data from the UN Global Compact Spain, 2024.

Baltodano highlighted how extreme summer temperatures are affecting hotel sales and emphasized the rise of responsible tourism, a model that not only creates a positive impact for travelers and local communities but also drives demand for accommodations with sustainable practices.

Growing environmental awareness is leading many travelers to reconsider their destinations, avoiding those with a higher ecological footprint and choosing lodging aligned with their sustainable values.

Once again, boutique hotels emerge as the ideal answer to this demand, thanks to their tailor-made approach, respect for the environment, and reliance on local suppliers as the foundation of their business model.

Awards Recognizing Excellence in Boutique Hotels 

During the event, Domus Selecta presented prestigious awards to hotels that have stood out for their journey within the collection, as well as in new categories: design, sustainability, and experiences.

• Domus Selecta Trayectory: Hotel Embarcadero, Hotel Catedral Almería, Residencia Real Castillo de Curiel.
• Excellence in Interior Design: Eunice Hotel Gastronómico.
• Excellence in Sustainability: Casa Anamaria.
• Excellence in Guest Experience: Teatrisso Hotel Palacio.

Workshop with Travel Agencies

As part of the event, a workshop was held with the participation of ten travel agencies. Hoteliers had the opportunity to strengthen relationships with the invited agents through one-to-one meetings.

Presentation of the 2025 Boutique Hotels Catalog

The event concluded with the presentation of Domus Selecta’s new 2025 boutique hotels directory, also available in digital format, featuring a curated selection of hotels aligned with the latest industry trends.